One thing about Marketing is that it is the most evolving field. This means if you aren\u2019t into trends or can’t look around and monitor what\u2019s happening around you, you will be left behind.<\/p>\n\n\n\n
If we were in 1919, 100 years ago, a simple Newspaper advert would have been enough to keep your salespeople busy.<\/p>\n\n\n\n
50 Years ago, in 1969, a simple television ad would help your business expand, helping you hire a dozen employees and get ahead of your industry.<\/p>\n\n\n\n
10 years ago, in 2009, getting a website and spamming it with keywords related to what you are selling would have been more than enough to get you ahead and help you win.<\/p>\n\n\n\n
There is one fact that still astounds me to date and it is the fact that marketing has changed more over the last 10 years than it did in the last 100 years combined.<\/p>\n\n\n\n
Consider Africa, Zimbabwe to be specific. The internet research organization, internetworldstats.com places Zimbabwe\u2019s Internet penetration rate as of December 2018 at 39.3 %. This means out of the total 17 million Zimbabwean\u2019s existent today, about 7 million have access to the internet.<\/p>\n\n\n\n